Maybelline New York: The #1 cosmetics brand in the world has launched its latest innovation in lip color, Super Stay Vinyl Ink Liquid Lipcolor—no-budget vinyl color and up to 16 hours of wear. This long-wear lipstick’s Color Lock Complex formula, comprised of high-impact ink pigments and liquid shine-boosters, defies smudging and transfer and provides an instant shine finish for long-lasting, extreme wear.

Susanne Kaufmann: When it comes to effective skincare, whether for face or body, the same rules apply to Susanne Kaufmann. The powerful new Hyaluron Body Gel ($65) is formulated with three molecular weights of hyaluronic acid and active aloe vera that instantly provide multilayer hydration, promote skin elasticity, and calm the skin with a refreshing, cooling sensation to enhance and prolong a natural, healthy glow.

Alchemist: The brand is launching a Detox Eye Makeup Remover ($33) designed to protect skin from premature aging. The 100% natural, dual-activated formulation removes waterproof mascara without causing dryness, while simultaneously detoxing and protecting sensitive skin around the eyes.

Trinny London: Two refillable moisturizers featuring highly active ingredients join the assortment. Bounce Back Intense Peptide Moisturizer ($68) is a youth-boosting medley cocktail of actives powered by peptides and hyaluronic acid, and Energize Me Niacinamide Moisturizer ($58) recharges and rebalances stressed skin with a skin-boosting lightweight formulation to help balance excess oil, and even tone and texture.

FaceGym: The latest launch is formulated with a unique trigger active, Pumpkin Extract. The Skin Changer ($48) is boosted by a powerful complex of Succinic Acid and Gluconolactone, which help to calm temporary redness, re-densify the skin, and improve radiance.

Skin: Winnie Harlow’s suncare brand expands into body care with Isle Glow Body Lotion ($38) SPF 45, a glowing body lotion with UVA/UVB protection and a lightweight hydrating texture for all skin tones.

Patchology: The brand’s award-winning eye gels have been transformed into ultra-luxe Hydrogel Face Masks delivering brightening, restoring, and calming effects. They are each priced at $10 and available on Amazon.

O Positiv: The women’s wellness brand is tackling an entirely new demographic head-on with its latest product, Meno ($39.99). The all-natural, hormone-free capsule is formulated with research-backed ingredients like Ashwagandha, Black Cohosh, Chasteberry, and Vitamin B6 + D3 that have been shown to help alleviate common menopause-related symptoms.

Deborah Lippmann: The celebrity manicurist and nail pro unveils her latest ingredient-forward treatment It’s A Miracle Intense Cuticle Therapy Oil Pen ($24). Available in a travel-friendly, handy click pen and formulated with natural conditioning oils and botanical extracts.